In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. In November 2009, YouTube launched a version of "Shows" available to UK viewers, offering around 4,000 full-length shows from more than 60 partners. YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet's 2019 financial report. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month.
Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Google expanded YouTube's business model from generating revenue through advertisements alone to offering paid biggerz casino bonus content such as movies and exclusive content explicitly produced for YouTube.
It currently uses GPT-5.1, a generative pre-trained transformer (GPT), to generate text, speech, and images in response to user prompts. YouTube Play Buttons, a part of the YouTube Creator Rewards, are a recognition by YouTube of its most popular channels. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Google stated that it had "begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear". The government demanded assurances that its advertising would "be delivered safely and appropriately".
GPT-4.5
As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users.
Revenue to copyright holders
In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg. The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance". A video of two presenters announcing the nominated videos streamed live for 12 hours.
Apoio ao uso online do ChatGPT
In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube's policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for the uploader.
- In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service.
- YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month.
- The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.
- Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute.
- Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.
- On YouTube, this will be based on factors such as searches and video history, and the age of the account.
Os meus dados estão seguros ao usar o ChatGPT gratuito?
YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape. The study also concluded that YouTube was becoming an important platform by which people acquire news. A Pew Research Center study reported the development of "visual journalism", in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts.
TrendForce market intelligence estimated that 30,000 Nvidia GPUs (each costing approximately $10,000–15,000) were used to power ChatGPT in 2023. In July 2023, OpenAI unveiled an Android app, initially rolling it out in Bangladesh, Brazil, India, and the United States. On August 19, 2025, OpenAI launched ChatGPT Go in India, a low-cost subscription plan priced at ₹399 per month, offering ten times higher message, image generation, and file-upload limits, double the memory span compared to the free version, and support for UPI payments. The Pro launch coincided with the release of the o1 model, providing unlimited access to o1 and advanced voice mode.
- Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos.
- In May 2024, YouTube introduced Playables, a set of around 75 free-to-play games that can be played on the platform.
- DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”.
- Through this period, YouTube tried several new ways to generate revenue beyond advertisements.
- In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment.
- In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright.
Creators are taking over TV – here are 10 tips
YouTube Premium (formerly Music Key and YouTube Red) is YouTube's premium subscription service. In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD. The next year, the site celebrated its "100th anniversary" with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. In 2010, YouTube temporarily released a "TEXTp" mode which rendered video imagery into ASCII art letters "in order to reduce bandwidth costs by $1 per second." The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a "new layout".
In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. A YouTube spokesperson stated that while the policy itself was not new, the service had "improved the notification and appeal process to ensure better communication to our creators". Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers. On April 6, 2017, YouTube announced that to "ensure revenue only flows to creators who are playing by the rules", it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.